Corporate image is critical to driving sales and customer loyalty. As recent incidents showed, when a company’s image gets tarnished for any reason whatsoever, it can drive away even existing customers. Sometimes production of corporate film , which showcases the varied activities of the company and its employees, can go a long way to strengthening the corporate image. For example, your corporate video or film can demonstrate how your products function in an easily comprehensible way. It can also show the range of services the corporation offers its different segments of customers. It can serve to boost corporate appearance at conferences, on exhibition stands and in reception areas. There are some points to keep in mind. You should know the difference between an ad film and a corporate film . The former is simply to peg a specific product or service. However, the latter is inclusive in its approach and will cover even the products and services which are relatively slow moving. If you can produce a high quality corporate film with good visuals, lighting and audio then you are almost there. But do make sure that you plan every aspect of it step-by-step before you even think about pressing record for the first time. This is why you should ideally entrust production of corporate film in london to professionals who are adept at visualizing and planning a film to create a telling impact. Also, don’t think of corporate film production as just another exercise in public relations. Your customers need to know that you have a very solid background in production of or delivery of quality products. However, make a clear distinction between producing a film which is targeted at lay public and the one which is meant for business to business viewing. If you mean that the viewer should be part of the funding of your business or should otherwise participate in it, then you have to be doubly conscious of the content as well as the presentation. Therefore, focus on the selling points of your products and services and be wary of using flashy marketing tactics. Your potential investor will usually see through it.