Symbols and elaborate images for car logos can be confusing. So many famous brands use the same animals or intricate images that may seem appealing at first but are actually so similar to each other that you can’t tell one company apart from the other unless you’re really an expert in the field.
How many auto brands do you know that have used a jungle cat or a horse or a hawk’s wings in their trademark?
There’re just too many to count.
So how can you create a design for your automobile company that is easy to remember and also sets you apart from the crowd?
Why not use your corporation name in the business mark?
How many of us confuse the Honda trademark with Hyundai’s or Mini’s with Bentley’s?
But that won’t happen if your car logos and names are the same.
Remember the Ford and BMW’s business image or MG’s and Nissan’s? The only characteristic that makes them easier to remember is their company name in their brand mark.
But it’s not really that easy to design a trademark with the corporation name. Since the only things that can make your car brand mark appealing are the fonts and colors, you need to make sure that you use the right ones to make your logo distinct and easy to remember.
What colors to use?When using the corporation name in trademark, the rule is very simple. Use one solid color for the text and one solid color for the background. Text in silver color with a red or a dark blue background looks appealing but you can experiment with different colors as well. You can also use white colored text on a dark green background which will make your design identifiable from afar. Don’t be afraid to use bright colored background but make sure you use the text color that complements the background instead of contrasting with it.
What kind of fonts to use?Straight and big fonts may be easier to read from a distance but the font style that looks intricate and appealing to the customers and give your design a classic look are the curvier fonts. But make sure that the text is not too curvy that it loses its readability. You can even use the Times Roman font in italic effect or use some other professional font style with curvy effect to make sure that the text is readable and rounded at the same time.
Remember the ford logo? It may just be white text on a red background, but it’s the curvy font style that sets it apart from the rest. Remember the Ford business mark or the smart car logo?
What shapes to use?The vehicle business image has to be enclosed in a shape, of course. The shape that is most commonly used is a circle. You can use an oval, a loose square or even the superman diamond shape to enclose your design. But make sure that your chosen shape does not have too many sides that make the mark complicated.
The whole idea of a car corporation mark is to make it easily memorable and recognizable along with making it a classic. Using the above mentioned ideas can certainly do that for your trademark.