Month: April 2020

Use Your Company Name With Style to Make Your Car Logo Distinct

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Symbols and elaborate images for car logos can be confusing. So many famous brands use the same animals or intricate images that may seem appealing at first but are actually so similar to each other that you can’t tell one company apart from the other unless you’re really an expert in the field.

How many auto brands do you know that have used a jungle cat or a horse or a hawk’s wings in their trademark?

There’re just too many to count.

So how can you create a design for your automobile company that is easy to remember and also sets you apart from the crowd?

Why not use your corporation name in the business mark?

How many of us confuse the Honda trademark with Hyundai’s or Mini’s with Bentley’s?

But that won’t happen if your car logos and names are the same.

Remember the Ford and BMW’s business image or MG’s and Nissan’s? The only characteristic that makes them easier to remember is their company name in their brand mark.

But it’s not really that easy to design a trademark with the corporation name. Since the only things that can make your car brand mark appealing are the fonts and colors, you need to make sure that you use the right ones to make your logo distinct and easy to remember.

What colors to use?When using the corporation name in trademark, the rule is very simple. Use one solid color for the text and one solid color for the background. Text in silver color with a red or a dark blue background looks appealing but you can experiment with different colors as well. You can also use white colored text on a dark green background which will make your design identifiable from afar. Don’t be afraid to use bright colored background but make sure you use the text color that complements the background instead of contrasting with it.

What kind of fonts to use?Straight and big fonts may be easier to read from a distance but the font style that looks intricate and appealing to the customers and give your design a classic look are the curvier fonts. But make sure that the text is not too curvy that it loses its readability. You can even use the Times Roman font in italic effect or use some other professional font style with curvy effect to make sure that the text is readable and rounded at the same time.

Remember the ford logo? It may just be white text on a red background, but it’s the curvy font style that sets it apart from the rest. Remember the Ford business mark or the smart car logo?

What shapes to use?The vehicle business image has to be enclosed in a shape, of course. The shape that is most commonly used is a circle. You can use an oval, a loose square or even the superman diamond shape to enclose your design. But make sure that your chosen shape does not have too many sides that make the mark complicated.

The whole idea of a car corporation mark is to make it easily memorable and recognizable along with making it a classic. Using the above mentioned ideas can certainly do that for your trademark.

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Employer Branding – Enhancing Organization's Performance

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There are around 450 million people who are in constant search of jobs, and not even half the number of employers to help the out. Amidst this entire job/employee hunt, the lynchpin that works for numerous competing industries is employer branding. With today’s market and business world being centered on a total antagonistic approach, there is really not much left to one’s options. On the other hand, human capital is a powerful weapon, which levels the competition among various entrepreneurs and their companies. And this human capital is directly proportional to the expectation which is expected out of every brand and its owner. In other words, the stronger impact your brand has on its audience, the greater will be the amount of influence of your employer branding on the people. Employment Branding nearly works on the same principal. It lends both, a proper perspective as well as an ambitious prospective to the different people working as your subordinates or as your employees. It gives a certain amount of imagination for the people to decide what kind of work they are doing and what level of business intellect they are dealing with. In other words, the brand of your employment forms the quintessence of your company and the people who are leading it. Another wonderful aspect of employer branding is that, it is the core key for attracting job seekers in a huge amount. It is literally the ‘moth to the flame’ story all over again. The now well established, huge MNC’s use it. All small scale entrepreneurs use it. Why not apply it to every aspect of this employment web? Employer branding, if put in a way, is a holistic way of marketing yourself. If put in layman terms, employer branding is what companies do, to create a positive hype about them, in order to sell. More the amount of popularity you gain, the better will be your employer branding. The way this new emerging, IT based business world sees it, employer branding is a whole other language which companies use to communicate with the millions of job seekers and applicants that travel from one company to another. The best thing about employer branding is that it puts less light on the company’s product which is the current marketing strategy of all average organizations, and puts the greater amount of focus on the company, its working strategy, its goals and objectives and lastly the benefit to the employee for working with that particular company. Working for a company which is famous and buzzed about is every job seeker’s dream. Employer branding is exactly the fuel to the fire of this mechanism. After all, survival of the fittest stands true for the business world too.Employer

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Discovering the Best Branding Companies for Enhanced Brand Visibility

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The branding companies have, without any doubt, become crucial for organizations and businesses to build their reputation. Regardless of the fact, the company is new or well-established, today organizations require the unique services of a branding agency to take care of their branding needs. The brand identity and brand placement can take businesses further ahead in the competition. Thus, it is of utmost importance that only a reliable and renowned branding company is selected by entrepreneurs for propagating their trade. Nonetheless, it is not essential that the best agencies are always the most popular. Hence, ample research must be done in order to select a suitable service provider.

Discovering the best brand agency is all about ensuring that it offers impeccable and profitable services that lead to improved brand recognition and visibility.

Size Matters!

The size of your business is an important aspect. A small business, targeting only the local markets, can work with a small branding service provider. However, for businesses with a national or global presence, should reach out for efficient branding companies in India.


Your budget for the project including hiring the expert branding consultants is equally critical. Thus, you must invest wisely, and for that you must select a branding service with a reputable brand value. The brand consulting firms have their own methods of branding, and they charge you differently. The brand consultancies can be both companies and freelancers. If you have the budget to go then the professional companies are always better. They have larger teams to work together on your project and finish it faster.


When selecting the brand consulting service for your business, ensure that they are of premium quality. There is no way that you can take a risk with that, because you need good returns from your investments. Ask for references and conduct background check to weigh their credibility.

Get an Idea!

You must always visit their websites and look for all their services. You need to make sure that the offered methods are suitable for your needs. Talk to the chosen branding consultancy face to face before hiring them finally. Get a clear idea about what they can do for you.

Time Invested:

The time invested by the brand consultant is an important factor to consider. Effectively branding a company takes time. The branding service needs to research on your company and use the information to decide what kind of branding approach you need. They then need to use the best products, services and branding tools to provide you with brand consultancy services that can benefit you the most, and give you an edge over your competitors.

There are numerous benefits attached to the consultancy services of a branding company. They have the expertise and experience to understand the needs of varied business and markets, and plan accordingly. The right brand consultants can turn your company into a hot favorite, both online and offline.

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