Reasons to Include Stationery Design in Your Marketing Campaign
Almost everyone is online nowadays and many of these people becomes your customer. But what about the people who does not go online all the time? Will you take the risk of losing potential customers? Or would you like to do something about it?
Exposure is one of the keys where you can be successful with your business. Any kind of exposure is good for your marketing plan, I am not talking about hiring an agency to advertise your products or business. What I am talking about is including stationery in your marketing program.
Here are four of the reasons why you need to include it:
1.It has a letterhead. The stationery design will usually have your business name, address, phone number, email address and your website. It will have all your basic information on how potential customers can contact you.
2.First impression lasts. Once you hand over your stationery to one of your potential customers, they will really feel that you are serious with the business and it will all look professional to them. They will surely feel safe and will trust you.
3.Publicity. Usually stationery packages include your customized business cards, letterhead, envelopes and others, with thank you cards. Since these are so professional looking and worth of everyone’s trust, your potential customers might also recommend you to their colleagues or friends.
4.Not expensive. Printing your customized stationery is just a small investment compared to hiring an agency to advertise your business. There are also a lot of shops where you can hire people to print your stationery. There are a lot of options too, like, you can search online, or seek recommendations from your friends or you can go to the nearest shops in your area. Once you have already found the printer that suits your needs, you can collaborate with them the design you want for your stationery. But if you want it done quickly, you can use their templates.
You can also choose or ask the printer for the best quality paper that you can use for printing to get better results.
Successful people usually use this not because they can afford it or to look cool but because it promotes their brand and you don’t need to memorize the contact information of your business since everything is already included with your stationery. You don’t want to give out a different website URLs or a wrong digit from your phone number to your potential customers. Those scenarios usually happens especially if you are at a party then someone talks to you about a business proposal and when you try to give out your contact information, you go blank. But need not to worry; you have all the reasons now how to avoid those things and you have all the reasons now why you need to include stationery in your marketing plan.
It is not just something that you have to get in the business world because it is something that you need to get more customers. Once you get more customers, more money will come along your way and we all know what comes after that for you. It will be your success.